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Frequently Asked Questions

Most pet owners have pet problems at some time during their pet’s lives. Whether facing serious diseases like cat or dog cancer or annoying issues like shedding or bad breath, finding accurate and helpful information is a challenge. While we can not attempt to list all questions and answers, we have gathered our best responses to frequently asked questions about pet diet and feeding, ingredients, supplements, grooming and general good health.

The following collection of frequently asked questions (FAQ) provides answers to many common questions about companion animals and their care.





How do I choose the right pet food for my pet?
Many factors can influence your choice of which pet food to purchase. Your pet’s age, activity level, size, and possible medical conditions are a few factors that will help determine what type of food will be best for your animal. Veterinarians, breeders, pet store employees, and personal friends are people who can supply valuable information and recommendations on which pet food to feed your furry friend, but what should truly influence your decision is the actual pet food label.

Pet food labels contain a wealth of information that should be taken into consideration in your final decision. Knowing how to properly read a label is vital to understanding what you’re actually feeding your animal.

A properly balanced pet food takes into account the following:

  • intricate interrelationships between the various nutrients, and contains the proper levels of protein, fat, carbohydrates, fibre, vitamins, and minerals
  • a properly balanced pet food is indicated by how well the pet responds to it. Healthy hair coats, bright eyes, increased stamina, vitality, and proper animal health are direct benefits of the proper nutrition found in a balanced pet food. Providing the animal with such nutrition allows them to live, grow, and perform to their fullest potential.

What is AAFCO and why is it listed on pet food labels?
The Association of American Feed Control Officials (AAFCO) is a body of state and federal officials who regulate the animal feed industry. AAFCO identifies ingredients that can be used in animal feed, creates nutritional profiles for animals, and establishes practices for performing feeding trials.

Who determines what’s on a pet food label?
The Association of American Feed Control Officials and The Pet Food Institute regulate the information that appears on a pet food label. AAFCO defines labeling standards including, wording, guarantees, and ingredient definitions. They also define feeding trial protocols and nutritional minimums for different stages of an animal’s life.

Can you explain the term "QUALITY" OF INGREDIENTS for sources such as poultry, meat and lamb?
Quality ingredients come from consistent, known, and respectable sources. Quality ingredients are highly digestible and utilizable by the animal. Quality ingredients also contain proper levels of essential nutrients. See full article.

Poultry - To illustrate the definition of quality ingredients, consider animal proteins. Poultry (chicken) by-products can serve as a very high or low quality protein source. By-products that contain high levels of beaks and feet will also contain high levels of poorly digestible, poor quality protein. However, by-products that contain high levels of internal organs contain high levels of digestible, smooth muscle tissue. By-products of this type would be an excellent source of quality protein (essential amino acids) in the diet.

As a comparison, consider poultry (chicken) or poultry meal. Chicken or chicken meal can also be a very high or very low quality protein source. Chicken that consists of boneless human-grade cuts of meat would be a great source of high quality protein (essential amino acids). Conversely, chicken that contains high levels of skin and bones would be a poor source of protein (essential amino acids).

Meat - Meat, meat meal, and meat and bone meal can also be of extremely variable in quality. Just as with poultry or poultry by-products, the quality, or essential amino acid profile/content, varies with the amount of bone, collagen, cartilage, tendon, and ligament tissue processed with the meat. If high levels of these types of protein are used, the overall protein quality will be very low, and more protein must be included into the pet food to meet the animal's nutritional requirements. Most meat and meat meals tend to have higher ash contents and lower protein qualities.

Lamb - Lamb and lamb meal can also vary considerable in protein quality. If lamb is used in a pet food formulation, the uniformity and consistency of the lamb or lamb by-products should be closely examined, since lamb does not enjoy the widespread human consumption as chicken does, and is commercially produced in lesser quantities.

What does the term guaranteed analysis mean?
This is a regulatory requirement for pet food that refers to minimum or maximum values of key nutrients. Generally, this includes minimum protein and fat and the maximum fiber and water content.

How do I know what is really in the bag?
This may be the most difficult question to answer, since the label does not always reveal the necessary information. The extreme competitiveness and "hype" marketing that surrounds the pet food industry makes it even more difficult to assess what’s in the bag. When discussing ingredient quality and content, what’s on the label isn’t always in the bag, and what’s in the bag isn’t always on the label.(see full article)

What is the best pet food? If I can not sort out all the marketing hype and I am still confused, can you simplify how choose the best pet food?

The best indicator of a good pet food is evidenced by how well the pet does on it. Healthy haircoats, bright eyes, increased stamina, vitality, and proper animal health are direct benefits of proper nutrition. Providing the animal with proper nutrition allows the animal to live, grow, and perform to its fullest potential.


Does Fromm offer a frequent feeder program?
Yes, just purchase 12 bags of Fromm natural pet food and receive the 13th FREE. The Fromm Frequent Feeder Program is a customer rewards program that is easy to use and saves you money on your Fromm pet food. This includes Fromm Four-Star™, Fromm Gold™, Fromm Classic™ for dogs and cats. Ask your retailer about starting your rewards program today. It pays to feed your pets Fromm Family Pet Food. Some restrictions apply.

Does Fromm test their products on animals?
Fromm Family Foods does not conduct laboratory tests on animals. Instead we conduct feeding trials with trusted local breeders and kennels.

Where is Fromm made?
All of Fromm's dry pet food and treats are made in the USA at Fromm's USDA-inspected plant in Wisconsin.

Does Fromm offer prebiotic and probiotic in its formulas?
All Fromm Family Dry Pet Foods products contain both prebiotics and probiotics. Fromm has worked extensively with one of the most respected researchers and developers of probiotics to develop our unique blend." This unique blend contains four different beneficial bacteria in a special medium that preserves their livability and stamina.

Working directly with the developers of this unique blend has also allowed the Fromm to determine the exact time in which to add these beneficial bacteria to the finished product. Thus we avoid any degradation of the bacteria, usually associated with the temperatures of processing, which allows our products to actually introduce these helpful bacteria to the intestinal system of your pets. The result is a healthier digestive system which leads to a healthier pet.

Do you have a holistic dog food / Are Fromm foods holistic?
Yes, all of our dog and cat foods are considered holistic. This includes our Fromm Family Classics, Gold Nutritionals®, and Four-Star Nutritionals® product lines. Holistic dog foods are typically all-natural dog foods that contain no fillers utilizing only ingredients that serve a specific nutritional purpose. A lot of holistic dog foods omit common allergens like wheat and corn. All of our balanced diets (canned & dry) fit this definition in its entirety.

How do you recommend switching dog food from another brand?
If possible switch the food gradually, over a period of a week or so. Start with a mixture of 25% new food and 75% of your old food and feed that for two or three days, then step it up to 50%-50%, and finally end up with a combo of 75% new, 25% old food. If you don't detect any changes in your dog’s digestion over the week’s time, you can start feeding new food exclusively. – If you cannot switch the food gradually it is OK to start feeding the new food exclusively, but allow a short period of time for your dog to become acclimated to the new food. If your dog has a sensitive stomach, it is recommended to switch over a longer period of time (2-4 weeks.) As Fromm foods are very digestible, you may want to feed smaller quantities. Too much food will cause looser stool.

My adult dog needs to lose weight, which Fromm food do you recommend?
Either Four-Star Whitefish & Potato, Gold Reduced Activity/Senior or Classic Mature Adult. All three of these recipes are low calorie and reduced fat. They each have feeding recommendations on the bag for weight loss.

My dog has a sensitive stomach, which Fromm food do you recommend?
Dogs with sensitive stomachs need easily digestible ingredients with as little processing as possible. All of our balanced diets for dogs contain no fillers and use only highly digestible ingredients to maximize nutrient digestibility. The average digestibilities from on-going feeding trials are as follows: Dry Matter 85%, Protein 90%, Fat 95%, Carbohydrate 90%, and Energy 88%. These consistently repeatable values are a testimony to Fromm’s high quality and commitment to excellence. We recommend any recipe from Fromm Family Classics, Gold Nutritionals®, or Four-Star Nutritionals® for dogs with sensitive stomachs. If you see no change in your dog’s digestibility after two weeks of feeding Fromm exclusively please call our toll free number for assistance.

My dog has sensitive skin, which Fromm food do you recommend?
Dogs with sensitive skin need a high quality, meat-based diet rich in essential fatty acids and vitamins. An optimal level of Omega-3 and Omega-6 fatty acids nourish your dog's skin and help promote a healthy, shiny coat. We recommend any recipe from Four-Star Nutritionals, Gold Nutritionals or Classic Nutritionals for dogs with sensitive skin. All of our balanced diets for dogs have fresh human-grade muscle meat of fish as the primary ingredient and contain an optimum 6:1 ratio of omega 6 and omega 3 fatty acids. Pet owners switching to Fromm exclusively from commercial brands often cite a significant reduction in itching and scratching and a drastic improvement in overall coat appearance. For added results supplement Fromm dry recipes by adding more meat or fish to your dog’s diet with one of the Four-Star Canned Entrees.

Which Fromm food is best for my puppy?
Puppies need higher levels of nutrients that are not normally prevalent in regular commercial dog foods. We have designed two formulas in our Gold Nutritionals line especially for puppies: Puppy Gold and Large Breed Puppy Gold (designed for puppies of breeds with adult weights greater than 50 pounds.) We also recommend feeding any one of our Four-Star Nutritionals recipes. Like our Gold Nutritionals puppy recipes, all of our Four-Star Nutritionals recipes are enriched with the fat soluble and water soluble vitamins, minerals, fats, and other essentials your growing puppy needs. Four-Star Salmon À La Veg is especially popular among breeders due to its small kibble size (about the size of a pencil eraser). See full article.

Why is there chicken cartilage in your Fromm Four-Star single source meat/fish protein foods?
Natural chicken cartilage contains the highest levels of unprocessed chondroitin and glucosamine which helps to develop, maintain and repair your dogs joints. In relation to the other ingredients the amount of actual chicken cartilage is very little and is not likely to promote an allergic reaction in dogs allergic to chicken protein. If your dog has chronic allergies please consult with your vet first.

What are prebiotics and probiotics?
Prebiotics are carbohydrates that provide a food source to probiotics. Probiotics are beneficial bacteria that live in the intestinal tract of both animals and humans.

Why are prebiotics and probiotics important?
Your pet's intestinal tract, contain both good and bad bacteria. In fact, there is always a battle going on to see which side can establish dominance. A good example would be when your pet has diarrhea, the bad bacteria simply outnumber the good bacteria and the result is the failure of the intestine to reabsorb water and thus you get watery feces. Probiotics, often referred to as the "good bacteria", are added to the diet to promote and establish a positive intestinal bacterial balance. A balanced intestinal colony of these "good bacteria", ensure good health in your pets.

They have many benefits. They fight harmful bacteria by producing natural antibiotic. They have a stimulating affect on the immune system. They regulate hormone levels and aid to lower intestinal pH. They synthesize essential vitamins required for good health. They reduce food intolerance and increase energy levels. They increase digestibility of certain nutrients and help to fight harmful bacteria that produce toxins and even carcinogenic agents.

Prebiotics are used to feed the probiotics. Prebiotics are found naturally in plants such as beets, soy hulls, psyllium, and hydrolyzed chicory root and are sugars called fructooligasaccrides or FOS. This particular type of sugar is non-digestible. It is not digested and used for energy like normal sugars, but rather passes through the small intestine to the large intestine where it can be used by the probiotics for food.

What are nutraceuticals?
A nutraceutical is a food or food ingredient that provides medical or health benefits, which includes preventing and treatment of disease.

What are dietary supplements?
Tablets, capsules, powders, and liquid that are taken for their health-giving properties are all classified as dietary supplements. Dietary supplements are made up of micronutrients, such as vitamins, minerals, amino acids, essential fatty acids, plants, and plant extracts.

Why do we give our pets supplements?
People take supplements for a wide array of reasons, primarily to maintain health and to ensure that they get an adequate supply of nutrients. The same is true for pets. There is increasing research to show the benefits of taking supplements, which include reducing or preventing the risk of certain illnesses and diseases.

Do I need to give my pet a supplement?
Most commercial pet foods do not satisfy all of an animal’s nutritional requirements. There are many nutrients animals were getting in the wild that they no longer get in captivity. Buy adding a supplement to your pet’s diet you can ensure that they are getting the required nutrition they need. If an animal is getting all they need nutritionally it will be exuded in the appearance and demeanor.

What are antioxidants?
There is a group of certain vitamins called antioxidants. Antioxidants are found naturally in the body and have proven to help reduce damage created by free radicals. Free radicals are created by your body’s normal cell metabolism and by environment pollutants. Vitamin A, C, E, selenium, as well as numerous plant enzymeare all antioxidants.

What are the benefits of antioxidants?
Antioxidants can help to reduce damage created by free radicals and the risk of cardiovascular disease and cancer. Antioxidant micronutrients must be supplied in the diet. Fruits, vegetables and whole grains are better sources of antioxidants than pill forms, but, in general, supplementation is beneficial.

What are superfoods?
Superfoods are a special group of foods that have been scientifically proven to provide enhanced nutrition to our bodies over other foods, which helps us to remain healthy and function properly. Superfoods supply highly concentrated levels of nutrients and unparallel energy to each cell of our bodies. The essential nutrients that superfoods supply include amino acids and essential fats, vitamins, enzymes, coenzymes, minerals, plant hormones, lignans, and phytonutrients, which our bodies require to stay healthy.

Why are whole flax seeds better than flax oil?
Flax oil is an excellent source of omega 3 fatty acids, but flax oil lacks the fiber content and lignans that ground flax seeds provides. Also, over time oil becomes rancid from exposure to heat, light, and air, making lit less self-stable than whole flax seeds.

Is there such thing as a perfect protein?
There are no perfect proteins. Proteins are made up of amino acids. A dog requires 22 different amino acids, 10 of which are considered essential. Cats require 23 amino acids, 11 of which are considered essential. The term essential means the animal cannot synthesize these particular amino acids from other amino acids and therefore must be supplied through the diet. Animals require these essential amino acids to maintain normal growth. If any of these essential amino acids are missing then proper growth will not occur. See full article.

What about eggs? Are they considered good protein?
A whole egg is probably the best-known protein source and it only supplies about 67% of the essential amino acids needed. Eggs are an important ingredient in pet food as they are are rich in choline, lecithin, omega fatty acids, and albumin. Albumen (egg whites) accounts for most of an egg's liquid weight, about 67%. It contains more than half the egg's total protein, niacin, riboflavin, chlorine, magnesium, potassium, sodium and sulfur. Egg yolks are one of the few foods naturally containing vitamin D. Eggs also offer the highest quality protein for muscle and tissue development.

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